Pre-orders open soon
The Breathe Easy balm was made to soothe your lips and your mind. The spinning ritual on this app is the digital half of the same idea — give your hands something to do while the balm gives your mouth something healthy to reach for. A quiet breath of fresh air to replace the not-healthy with the healthy.
Smoking isn't only a nicotine habit — it's a body habit. Researchers have shown that the sensory and behavioural parts of smoking (the hand-to-mouth movement, the pull, the something-to-hold) drive a large share of cravings on their own, independent of nicotine delivery. Rose and Behm's work on the sensorimotor components of smoking, and Hajek's withdrawal-oriented therapy, both point to the same conclusion: replace the ritual, not just the drug.
Public quit-programs echo this. The CDC and the American Lung Association's Freedom From Smoking guide both recommend keeping your hands busy (spinner, worry stone, pen) and your mouth busy (lip balm, mints, sugar-free gum) whenever a craving hits. That's exactly what this app + balm + mints combo is built for.
Soothes chapped lips and gives your mouth something calm to reach for.
A warm, honest cinnamon bite in a slim matte-black pocket tin.
Results may vary. This app is a motivational companion, not medical treatment.
The 72-hour nicotine estimate and hand-and-mouth habit ideas below are based on published studies, but every person is different. Talk to a healthcare provider for a quit plan that's right for you.
Pre-orders are non-charging reservations. We'll email you before the first batch ships and you can confirm then.